matcha has become such a popular and potentially highly effective ingredient in the beauty and skincare community

The Growing Popularity of Matcha Green Tea Products in The Skincare & Cosmetics Industry

You've probably heard of matcha – a fine green tea powder made from whole-leaf green tea leaves packed with many different health benefits when you drink it – but matcha is not just for sipping. Matcha is becoming increasingly popular in the skincare world for its possible role in soothing and protecting pores, eliminating toxins, and purification of the skin.

Matcha green tea in skincare and cosmetics. Matcha for skin health.

 According to a recent report published, the demand for tea-based skincare products is undeniably on the rise. As a result, the global tea-based skin care products market size is forecast to be well over 534 million by this year alone, with natural beauty products boosting sales at an impressive 8.7% compound annual growth rate (CAGR). (1)

By 2032, the tea-based cosmetics market is forecasted to reach 1,229.7million. So why should you care? (1)

Join us as we explain below why (and how) matcha has become such a popular and potentially highly effective ingredient in the beauty and skincare community, and exactly how matcha might work for various skin types and conditions.

 Matcha for skincare and cosmetic products

What factors are making tea-based products more popular in skincare?

Now more than ever, people prefer organic and all-natural ingredients when it comes to their skincare, as opposed to the harsher, chemical-based ingredients. People want to know what they're putting onto their skin and its possible side effects - and there’s also a growing emphasis of skin-care from the ‘inside-out’. Especially with more awareness arising around the  dangers of many synthetic cosmetics or skin health supplements, experts predict even more demand for natural skin solutions. 

In addition to this, the increased sale of tea-based skin care products and DIY options found online has further accelerated the growth in interest in how concentrated forms of green tea (or some extracts) may offer benefits for skin health to a growing number of people. But what are some of the reasons that makes green tea one of the absolute best natural products for the skin? Why’s it special?

Why is Matcha Green Tea is Ideal for Natural Skincare?

Of all the different natural plants and extracts, and even all types of teas, that are used in cosmetic and beauty products/supplements, green tea has the longest history. For one, when compared to other types of tea, green tea matcha has the highest presence of natural compounds which may have functional benefits for the skin and beauty products; containing exceptionally high levels of chlorophyll, polyphenols, and antioxidants, and even amino-acids.As a result of those unique nutritional properties, today you’ll see green tea  listed as an ingredient in a remarkable percentage of all types of  toners, day creams, face masks, body lotions, serums, and so on – basically every skincare product you can imagine.Powdered matcha a great additional to any skincare routine

Importantly, it’s also part of many supplement-based formulas which are targeted towards skin health from the inside out. Perhaps, this is the biggest reason that daily matcha tea drinkers could be interested (and already glowing??).The top skin care manufacturers worldwide are launching multi-functional skin care lines with matcha green tea that offer a variety of health benefits beyond a clear complexion.

Whether used topically, or taken as a daily matcha tea beverage, this special type of Japanese green tea has been well-studied to be reasonably safe, and potentially effective or supportive for overall complexion health, and especially skin wellness that comes from the inside as part of a balanced diet (which matcha is a part of).

So yes… out of any tea in the world – matcha is by far the most nutrient-dense – key nutrients and antioxidants that are responsible for skincare properties.

The amazing skincare benefits of matcha for all skin types

Matcha for sensitive skin

Studies have reported that green tea is safe for any skincare routine. This is because compounds in green tea are thought to have potent anti-inflammatory, antioxidant, and anti-carcinogenic properties. In addition, researchers have found matcha may be especially beneficial for people with more sensitive skin that have been exposed to pollution.

Matcha for oily skin

Thanks to its detoxifying, antimicrobial,and cleansing properties, matcha may be an excellent addition to a skincare routine for individuals with oily skin. 

Matcha for brighter skin

Matcha may also help revitalize your skin, perhaps if it's lacking brightness due to smoking or pollution exposure, and even just because of restless nights.

Matcha for aging skin

Matcha may help slow down the skin aging process, making it particularly trendy as an ingredient in skincare lines, and as an inside-out solution for a glowing complexion.. Matcha has been studied to help stimulate natural collagen and elastic productions within the skin's dermis level, which has been shown to help repair damaged aging skin. It’s thought that these benefits may be available regardless if used topically or as a daily health boost.

  • Pro tip: If you’re not feeling overly savvy with making topical matcha pastes or creams, rest assured you can reap matcha benefits when enjoyed as a simple, once (or twice!) daily drink.

If topical matcha masks seem too complicated rest assured you get skin benefits from enjoying a cup once (or twice!) a day.

Matcha for protection against UV rays, sunburn damage, and pollution

With more than 100x the antioxidants then regular green tea, matcha is particularly effective at a possible agent in protecting, calming, and purifying the skin. Also, don’t forget that matcha is packed with some of nature’s strongest-known antioxidants known as catechins – and especially including EGCG – a highly-venerated antioxidant around the world that has also been studied many times for many skin properties mentioned so far.

Expanding on the notable matcha polyphenol  Epigallocatechin gallate (EGCG), you’ll be happy to learn that in at least onestudy, researchers were able to demonstrate that matcha is 137x higher in EGCG levels than a conventional green tea – this is the same antioxidant which is generally believed to  fight free radical damage from environmental stressors, such as UV rays (and possibly pollution too).

These antioxidant properties are largely in a league of their own, and for skincare you might conclude that it’s a no-brainer to squeeze matcha into your routine somewhere – anywhere – whether as a daily drink (it also is a nice caffeine boost), or as a DIY calming matcha facemask a few times a week.

Matcha for combating hair loss

Matcha has been studied to contain a high number of antioxidants that may help promote hair growth and catechins that could inhibit DHT (dihydrotestosterone), a leading cause of hair loss. This might be why so many shampoos and conditioners are popping up with matcha or green tea extract in them.

Matcha for melasma

The cosmetics industry is also very interested in integrating matcha into products that address melasma. Studies have illustrated the future possibilities that matcha green tea could be used in formulations to helpfade dark spots and even buff out hyperpigmentation.

Matcha to help calm psoriasis

Psoriasis is an uncomfortable, itchy, red skin condition where your immune system attacks the skin. The positive outlook for this condition is growing though – bearing in mind recent studies such as one that found that the polyphenol compounds found in matcha were able to help reduce skin lesions in mice; promising results like these suggest that natural green tea, like matcha, could be part of integrative treatment strategies for psoriasis. Although nothing is proven yet, it’s further notable how the compounds EGCG and l-theanine – both of which matcha has high concentrations of – have shown similar calming effects when applied topically to psoriasis.

Powdered matcha in skincare and cosmetic products to improve skin health

The bottom line: Matcha is here to stay in skincare products 

In the global skincare industry, clean and natural skincare and makeup products are becoming more popular, and rightfully so As wellness products shift away from synthetics when possible, green tea is on the frontier of ingredients available for use which may possess functional, safe, and positive benefits for skin health, and really health overall. hile we are all well aware of the health benefits of drinking matcha tea, re-thinking our use of daily matcha for our skin health (even if just as a daily drink) is really a powerful statement to the long history of this natural product.

These days, you can find at-home recipes for face creams, moisturizes, toners, serums, - you name it - that use matcha as a natural add-in. All you need is a little matcha and whatever else is called for and you’ll be all set. We recommend any of our matcha teas for use in those at-home skin products – ceremonial grades may contain higher levels of those antioxidants we talked about.

And… as for daily drinking, please look at our ceremonial teas which possess a more savory flavor, and overall higher concentration of key nutrients and other health-boosters which may benefit your skin from inside-out.




*Japanese Farm-direct*


1) futuremarketinsights .com: tea-based-skin-care-products-market

2) Additional sources available on request at